The Importance of Visual Merchandising

Visual merchandising is essential for displaying stock to attract customers. Once a customer enters a store, the aim is to create a pleasurable shopping experience, which in turn, will lead to returning customers and great word of mouth recommendations. With the aid of food props, you help the customer visualise how food will look on a plate, or how a cake would look with the use of a certain piping tip. Food props can create a conversation which starts a rapport with the customer.